Caring naturally for your pet

Pure Animal Wellbeing (PAW) was developed by Dr Alister Webster, a third generation vet from the Webster family who are renowned by vets for creating quality pet products for over 80 years. Dr Webster noticed an emerging trend amongst pet owners actively seeking preventative health measures and wellbeing products for their pets. Owners were aware of natural complementary healthcare for themselves, recognised the benefits of these products and were demanding an equivalent range of products for their pets.

In response to this, Dr Webster spent over four years researching and developing natural actives and product alternatives for veterinary wellbeing products and PAW was born. PAW products are full of the finest quality nourishing naturally based ingredients, certified organic where possible, chosen for their purity and pet friendly compatibility.

The PAW range contains unique active ingredients to provide groundbreaking products for the health and wellbeing of your pet. Recent PAW innovations include the use of Perna128® Green Lipped Mussel in Osteosupport® providing concentrated actives for faster and more effective pain relief for pets with arthritis.

PAW Probiotic Powder, is Australia’s first certified organic probiotic supplement specifically formulated for dogs to enhance digestive health and vitality.

PAW Philosophy

Caring – We care about animals and their wellbeing.

Innovative – We pride ourselves on developing products that include the latest technologies and ingredients to maximise the health and wellbeing of your pet.

Scientific – All our products are researched, clinically tested by vet specialists and endorsed by vets.

Quality – We are committed to using premium quality ingredients that are clinically proven to enhance the health and wellbeing of your pet.

Pure Animal Wellbeing focuses on the following categories of health care:

1) Complementary medicines and supplements to maintain and enhance wellbeing of dogs and cats.

2) Dermatological products to maintain or enhance wellbeing and for the care or relief of skin conditions in dogs and cats.

3) Finding solutions or treatments to specific conditions caused by modern lifestyle or suffering the side effects of medical treatment of dogs and cats.

The provision and protection of pet health is the primary selection criteria for the product areas. Rather than following the traditional veterinary focus of pet care born from treating disease, PAW products are formulated to maintain wellbeing, improving the longevity and quality of life for pets worldwide.