Pure Animal Wellbeing (PAW) was developed by Dr Alister Webster, a third generation vet from the Webster family who are renowned by vets for creating quality pet products for over 80 years.
Dr Webster noticed an emerging trend amongst pet owners actively seeking preventative and long term health measures and wellbeing products for their pets. Owners were aware of natural healthcare for themselves, recognised the benefits of these products and were demanding an equivalent range of products for their pets.
In response to this, Dr Webster spent over four years researching and developing natural actives and product alternatives for veterinary wellbeing products before introducing Pure Animal Wellbeing products to vets in Australia.
As you would expect from Blackmores, the PAW range of products are full of the finest quality nourishing naturally based ingredients, certified organic where possible, chosen for their purity and pet friendly compatibility.
The PAW range contains unique active ingredients to provide groundbreaking products for the health and wellbeing of your pet. Just one example of this includes the use of Perna128® Green Lipped Mussel in Osteosupport® to providing concentrated actives for faster and more effective pain relief for pets with arthritis symptoms and joint pain.